“All the time. But I mean, I feel bad to come up with a really silly example right now, but just yesterday, the day before, for some reason, I was having a kind of like not a great moment or day. I was in a, how do you say, in a rot. And one of my team members, Taylor, just said something really kind to me and he just elevated me and made me sore. And my reflection, again, to the point that's like when I noticed like, like, oh my God, I don't do enough of that because I'm always running, running, running, running. And I don't take the time to thank team members and to elevate them. And if it had such an impact on me and I'm the boss, if I could do that for my team, how much more effective would we all be?
And so I think part that every one of us has in our lives to make this a better world is insane. And oftentimes we forget that you may be walking on the street and just look at that eyes and give them love and smile. And at a minimum, you've given them something positive. But sometimes that person has really dark thoughts about what they're going to do with their life or somebody else's lives. Sometimes you being kind to that person could save that person's life or somebody else's life. You never know how powerful those tiny, tiny little interventions of kindness, how big they can play, much bigger than you realize. All of us have so much going on.”
- KIND Founder Daniel Lubetzky when asked “Was there a moment when someone's kindness towards you made a profound impact?” From A Bit of Optimism: Mar 31, 2026
I’ve always been a big fan of KIND bars—and interestingly, the brand was acquired by Mars, the same company that bought one of my favorite local coffee brands, Alterra, years ago here in Milwaukee.
The message from Daniel Lubetzky is simple: a little kindness can go a long way. Especially in today’s world, where we’re all spinning multiple plates. Be kind—and maybe even buy a KIND bar for a friend today.